Textile City Fabric: Homogenization Competition is a Dead End Differentiation Competition is the Way Out

The market is sluggish and domestic market demand is shrinking. This year's textile business is not doing well. In recent years, more and more fashion brands have begun to shift their fabric procurement goals to China Textile City in Keqiao, Shaoxing County. However, compared with first-tier cities such as Shanghai and Guangzhou, fabric prices in China Textile City are relatively low. Product homogenization is one of the reasons. “There are many fabric repeating rates of Shaoxing County textile enterprises are too high, the similarity is too big, just take a fabric out, more than ten companies have, not suitable for the brand's personalized development needs, and some foreign fabric companies, only yarn There are thousands of kinds, not only the choice of room, but also to meet the individual needs." Shaoxing County Yongsheng Industry and Trade Co., Ltd. Chairman Fu Guoqing said the reasons.

 

“Only in a certain fabric field, we always take the lead and continue to introduce new products. We can get the attention of fashion brands and become a fabric supplier.” Fu Guoqing believes that some domestic companies that are committed to producing fabrics are almost Without exception, they are doing articles on product differentiation.

 

Fu Guoqing believes that with the obstruction of the textile export market, the competition in the textile domestic market will become more intense. To maintain a stable development in the fierce competition, we must have our own characteristics. Implementing the differentiation strategy is the business strategy of Yongsheng Company now and in the future, and it is also the core competitiveness of the company. To this end, the company will increase investment in science and technology development, cultivate superior products, start product brand, enhance product reputation, and ultimately expand market share.

 

Fu Guoqing said that in recent years, there has been an excess of production capacity in the fabric industry. The increase in market orders is far lower than the growth rate of the industry's production capacity. The homogenization of products in various fabric enterprises is very obvious, and various companies are fighting price wars in market order competition. As a result, the profit rate of the whole industry has fallen sharply, and enterprises have also suffered from brutality in fratricidal killings.

 

With the change of brand concept and differentiated positioning consciousness, fabric companies are increasingly aware that only by developing differentiated products can they grasp the initiative in price, thus maintaining the business ideas of the company's life and abandoning the low-end counterfeiting. With the business idea of ​​selling only "big road goods", we began to focus on differentiated product development. Whether it is to cope with market survival challenges or for the development of corporate branding, the differential development of fabrics is becoming more and more important. In order to obtain individualized fabric products that fully reflect the brand design style, many garment companies and fabric companies began to try to cooperate in the development of fabric products. The fashion designers participated in the fabric research and development stage and fully conveyed their ideas to the fabrics. Designers, in this way, can create products that meet the needs of designers from raw materials, crafts, patterns, colors, feels, etc., which not only meets the fabric needs of apparel companies, but also reduces the development costs of fabric companies and reduces The risk of research and development.